Why scrape the DoorDash data? The data behind can provide value in so many ways, through insights that could change the game. Here are just a few of the ways companies are using the data and fueling their business growth engine:
Competitor Benchmarking: Want to know what your competitors are charging? How many reviews are they getting? What are the most requested dishes? Scraped data can provide accurate answers.
Menu Optimization: Generally, by looking at the top-rated dishes and what’s trending in cuisine, restaurants can use the scraped data to better position their menus to fit local requests and seasonality.
Location Planning: Cloud kitchens and chains can use DoorDash data to identify new areas of demand and consumers in the existing underserved options (brands), which is perfect for locating a new location.
Pricing Initiatives: Collecting pricing in the moment allows businesses to experiment with dynamic pricing or position themselves as a better value than competitive options in their geographic area.
Review Scoring: Rich reviews from customers include details of service, food taste, delivery issues, and many other key performance indicators (KPI) that are likely relevant to your business. We have even considered conducting sentiment analysis on the reviews to see if we can develop a scoring measure based on public perception.
Market Intelligence: You can see what types of offers others do in your market. Scrap coupon activity on a schedule and start your offer according to seasons/events/monthly reports to maximize share of mind with consumers.
When you can consume the data (on a repeat basis), you can start making decisions proactively rather than reactively, and your business will be that much more agile in the competitive landscape.